BIG ARCH

The Big Arch is McDonald’s biggest burger to date (sorry Big Mac if you’re reading this). The global launch campaign platform ‘For Big McDonald’s Hunger’ encapsulates universal fan truth; there are days you’re hungry for McDonald’s, then there are days you’re really hungry for McDonald’s.

When your big McDonald’s hunger calls…Big Arch answers. 

Live action directed by Eric Warehiem at Pretty Bird
Food films directed by Joy Kilpatrick at MJZ

With the Big Arch launching in January, arguably the greyest, most miserable month of the year, we wanted to create something that provided our fans with the warmth and comfort of a Big Arch, all day long.

Cue ✨💡The Big Arch Bun Lamp 💡✨ because we could all do with bathing in the glow of a brioche bun in January, right?